APCO GoBoards
A Unique Opportunity
Apco Goboards are the most unique Out of Home (OOH) advertising platform in the market.
Out of Home (OOH) advertising platforms reach 97% of Australians weekly.
OMA MOVE, categorize Out of home marketing in 2 ways –
- OTS (Opportunity to See) — people who could see your ad.
- LTS (Likely to See) — people who actually do.
At APCO GoBoards, we operate firmly in the LTS space.
Your audience isn’t driving past — they’re parked, fueling, and facing your message.
For 10–15 minutes, your ad is seen multiple times per visit.
At around 13 cents per impression, this isn’t just visibility — it’s attention.
This isn’t billboard advertising.
This is captive attention marketing.
Why Outdoor Advertising is growing
Outdoor advertising is booming because it fits naturally into how people live now. More time is spent out of home—commuting, shopping, socialising, and travelling—so brands can reach audiences in real-world moments rather than relying only on screens at home.
It’s also one of the few channels that can’t be skipped, blocked, or ignored with a click. A well-placed billboard simply becomes part of the environment, delivering consistent visibility to everyone passing by.
Digital billboards have added another layer of growth. They allow advertisers to update messages quickly, run multiple campaigns, and tailor content by time of day, location, or audience—making outdoor far more flexible and relevant than it used to be.
Put simply, it’s growing because it’s visible, unavoidable, flexible, and perfectly aligned with modern, on-the-go lifestyles.
Choose Your Sites, Maximise Your Reach
With 26 APCO GoBoard sites across Regional Victoria and beyond, you have the flexibility to build a campaign that works for your business. Select any combination of sites — whether you want to target a single region or spread your message across multiple locations, the choice is yours.
The more sites you choose and the longer your campaign runs, the better the value. Our tiered pricing rewards bigger campaigns with greater discounts, so expanding your reach doesn’t have to mean blowing your budget.
Talk to us today to find the right mix of sites and campaign duration for your goals.
ALL LOCATONS
Ballarat
- Alfredton: Cnr Learmonth & Napier Sts
- Skipton Street: 601 – 607 Skipton St
- Main Road: 523 Main Rd
Bendigo
- Strathdale 227 – 235 McIvor St
- Kangaroo Flat 35 – 37 High St
- Epsom 585 Napier St, White Hills
Geelong
- North Geelong: 343 Thompson Rd
- Newcomb: 64 Portarlington Rd
- South Geelong: 367-369 Moorabool St
- Highton: 250 Sth Valley Rd
- Grovedale: 133-143 Torquay Rd
- Lara: 5 Mill Road
- Barwon Heads: 41 Geelong Rd
- Mount Duneed: 740-750 Torquay Rd
Melbourne
- Epping: 828-834 High St
- Thomastown: 228-234 Settlement Rd
Other
- Albury: 997 Mate St
- Bacchus Marsh: 13 Gisborne Rd
- Bairnsdale: 456 Main St
- Mildura: 358 Deakin Avenue
- Shepparton: 103 Numurkah Rd
- Wangaratta: 1 Roy St
- Warrnambool: 485 Raglan Parade
- Wodonga: 20 Romet Rd
- Wagga Wagga: 101 Hammond Ave
- Mt Gambier: 130 Penola Rd
Drive business growth in Regional Victoria with APCO Go Boards
Show me examples!
Example Advertisements
FAQ
What are APCO GoBoards?
APCO GoBoards are a digital advertising billboard network across a network of APCO service stations in Regional Victoria.
Why should I choose APCO GoBoards?
APCO GoBoards is the perfect place to advertise your business due to its captive and high traffic environment. With a reach of over 350,000 people per month In Geelong alone, you’re sure to see a return on your investment.
What format will my advertisement be in?
Your advertisement will be in full motion digital video format, on the 4 metre wide screens facing the fuel pumps in a range of APCO service stations across Regional Victoria.
How do I get started?
Simply contact us and one of our team members will be in touch to discuss your advertising campaign.