Ballarat’s most prominent digital billboard — positioned on Sturt Street, the city’s busiest main road.
Large-format digital display
Sturt Street, Ballarat CBD
CBD approach, high dwell visibility
Positioned in the heart of Ballarat’s CBD, this large-format digital billboard occupies one of Sturt Street’s most prominent roadside positions. Surrounded by shops, cafes, restaurants, and business precincts, it reaches a daily audience of residents, commuters, and visitors moving through the city centre.
At 9.12 metres wide and 2.88 metres tall, it commands the streetscape — visible from a significant distance with no competing signage.
Large-format presence on a major arterial road. Your creative fills the screen with no surrounding clutter or competing ads.
Approximately 12,000 vehicles pass this location daily. Regular commuters and repeat shoppers see your message multiple times throughout the week.
Sturt Street is Ballarat's most prominent commercial corridor. Placing your brand here puts it alongside the city's most established businesses and venues.
Update your creative at short notice. Run time-sensitive promotions, seasonal offers, or multiple messages on rotation — without reprinting a thing.
A channel that works with the way people live now.
More time is spent out of home — commuting, shopping, socialising, travelling — which means brands can reach audiences in real-world moments rather than competing for attention on crowded digital screens.
Outdoor is also one of the few channels that can’t be skipped, blocked, or scrolled past. A well-placed billboard becomes part of the environment, delivering consistent visibility to everyone who passes.
Digital formats have added a new layer of effectiveness. Advertisers can update messaging quickly, run multiple campaigns simultaneously, and tailor content by time of day — making outdoor more flexible and targeted than it has ever been.
It also works alongside digital marketing. Outdoor builds brand awareness at scale and reinforces messages people encounter online, making campaigns feel more cohesive and delivering stronger results across the board.
Daily traffic data sourced from City of Ballarat.
Spaces on Ballarat’s most in-demand digital billboard are limited. Get in touch to check availability and discuss your campaign.
Share Media is expanding its digital outdoor network across regional Victoria. Register your interest to be notified when new billboard locations launch.