We love nothing more than having a customer tell us that they have sold a product or secured a booking because of a post that was put up on social media. But social media is so much more than just posting, tweeting, hashtaging, sharing, and snapping! At Share Media we get to know your business, and your customers so we can have a relationship with both – let’s just say we are the meat in the sandwich! As the name suggests, social media is about being social, we believe in building strong communities on social media though creative content. Having a loyal following will result in loyal customers and advocates for your business or brand.
Briana Cowan heads up our Social Media department. Briana established Mingle Media in 2014 & has been in the sales and marketing game for over 18 years, with the majority of her time spent in a marketing role at Telstra. Her love of social media popped it’s head up while doing some pro bono marketing for a local business. The ‘ah-huh’ moment back in 2014 saw the birth of Mingle Media and goodbye to corporate life.
Briana believes that being authentic and true to your online communities on social media, along with great content and a bit of cheek (!) is a winning formula for brand exposure and business growth.
Although often glued to the phone, Briana calls ‘tools down’ daily to spend time with her 2 little people.
Welcome to the world’s fastest changing industry! Here are some facts that might knock your socks off or blow your skirt up – depending on what you are wearing right now.
¾ Australian’s are now on social media. On average Australian’s spend 12.5 hours a week on Facebook 59% of consumers do their research on social media before making a purchase.
*Sensis 2016 GLOBAL FACTS The internet has over 3.6 billion users worldwide (Statistica). 2.3 billion are active on social media (We Are Social). 80% of social media is consumed on mobile devices (Global Web Index)